ABOUT
ABOUT
Available for work
Available for work
London, UK
London, UK
Remote / hybrid / on-site
Remote / hybrid / on-site
I am a product designer in London, working with product teams and founders. After fifteen years in graphic design, I retrained in UX, which gave me the tools to understand the people I had been designing for all along.
Since late 2025, I have taken two products from the first research interview to build-ready designs: Paper2Sim, an AI research tool, and Collectivault, a collectibles marketplace. Both taught me the same lesson: people trust what they can check.
Since late 2025, I have taken two products from the first research interview to build-ready designs: Paper2Sim, an AI research tool, and Collectivault, a collectibles marketplace. Both taught me the same lesson: people trust what they can check.
Those years in graphic design still shape the work. Wayfinding is information architecture with a building around it: navigation for Statoil’s Oslo headquarters, and national forecourt rebrands from Morocco to New Zealand. The brand guidelines I created for London developments of more than 14,000 homes were design systems before I had the words for them. And print taught me to say more with fewer elements, because a page does not scroll.
Those years in graphic design still shape the work. Wayfinding is information architecture with a building around it: navigation for Statoil’s Oslo headquarters, and national forecourt rebrands from Morocco to New Zealand. The brand guidelines I created for London developments of more than 14,000 homes were design systems before I had the words for them. And print taught me to say more with fewer elements, because a page does not scroll.
Away from the screen, I meditate at a Buddhist centre in Croydon, volunteer with Crisis, and escape to the hills with a sketchbook and a camera. The natural world, looked at closely, is alive, and that attention finds its way back into the work.
Away from the screen, I meditate at a Buddhist centre in Croydon, volunteer with Crisis, and escape to the hills with a sketchbook and a camera. The natural world, looked at closely, is alive, and that attention finds its way back into the work.
If you are hiring, or would like to talk through the work, email me. I usually reply within a day.
If you are hiring, or would like to talk through the work, email me. I usually reply within a day.
APPROACH
APPROACH
Show
every step
My interfaces show what is happening, so people can check it for themselves.
Show
every step
My interfaces show what is happening, so people can check it for themselves.
Remove
before adding
If the research says less, I build less. On HeartMind, that meant no streaks, badges, or reminders.
Remove
before adding
If the research says less, I build less. On HeartMind, that meant no streaks, badges, or reminders.
Friction
can earn its place
Where an error would cost real trust, I add a deliberate pause. On Paper2Sim, researchers confirm the results at two checkpoints.
Friction
can earn its place
Where an error would cost real trust, I add a deliberate pause. On Paper2Sim, researchers confirm the results at two checkpoints.
The business
is a user too
Commercial needs are real, so I ask at the right moment. On Collectivault, the three onboarding steps wait until someone decides to bid.
The business
is a user too
Commercial needs are real, so I ask at the right moment. On Collectivault, the three onboarding steps wait until someone decides to bid.
Evidence
over claims
I say what is proven, mark what is modelled, and never publish a number I cannot stand behind.
Evidence
over claims
I say what is proven, mark what is modelled, and never publish a number I cannot stand behind.
EXPERIENCE
EXPERIENCE
01
Harkess-Ord, Graphic Design Manager
Wayfinding and brand across Norway, Morocco, and New Zealand
2009 to 2017
01
Harkess-Ord, Graphic Design Manager
Wayfinding and brand across Norway, Morocco, and New Zealand
2009 to 2017
02
Berkeley Group, Graphic Design Manager
Sales campaigns and brand for landmark London developments
2018 to 2025
02
Berkeley Group, Graphic Design Manager
Sales campaigns and brand for landmark London developments
2018 to 2025
03
Retraining
BrainStation UX certification / Experience Haus UX bootcamp / Maven Level Up with Figma / Anthropic AI Fluency
2025
03
Retraining
BrainStation UX certification / Experience Haus UX bootcamp / Maven Level Up with Figma / Anthropic AI Fluency
2025
04
Junction Bioscience, Product Designer
Paper2Sim, an AI research tool
Dec 2025 to Mar 2026
04
Junction Bioscience, Product Designer
Paper2Sim, an AI research tool
Dec 2025 to Mar 2026
05
Collectivault, Product Designer
9 build-ready flows, full design system
Mar to Aug 2026
05
Collectivault, Product Designer
9 build-ready flows, full design system
Mar to Aug 2026
WHAT I DO
WHAT I DO
User research
User research
Strategy
Strategy
User flows
User flows
Information architecture
Information architecture
Design systems
Design systems
Prototyping
Prototyping
Usability testing
Usability testing
Engineering handover
Engineering handover
MY TOOLKIT
MY TOOLKIT
Figma
Framer
Adobe CC
Affinity
Notion
Miro
Wrike
Cursor
Claude
Midjourney